This tag is associated with 6 posts

The Future of Fashion

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demanding … Continue reading

The Computer Saga

So I wanted to pull out a recent event that happened to me two weeks ago to illustrate the really important aspect of realising the world around you and how that impacts on trends in the most fundamental way. If you have a blog, website, use social media, or even just use a computer for … Continue reading


If you haven’t read part one of this article and you would like to, you can click here: PART 1 and PART 2   6: TREND PREDICTION MAGAZINES 7: TREND PREDICTION MAGAZINES There are 2 types of trend prediction magazine, hence the double title and one of them might surprise you. The first one is an … Continue reading

Long Vs Short: Length Does Matter – The Worksheet

This is the worksheet for Long Vs Short: Length Does Matter As you approach a new season and you are doing your preliminary research you can complete these questions to help organise and develop as you design, or if you are looking to sharpen your skills you can complete these questions before the new catwalk … Continue reading

Move On

The ‘Move On’ process is not really a complicated one, but it’s a cycle that continuously overlaps and of course there are many trends at many different stages at once. The process starts out with an innovation by a designer or a initial trend theme. Whilst they are concentrating on their main catwalk show theme, … Continue reading

Trial Drops help test your trend prediction

‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. You are probably wondering what this has to do with trends?  Well every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand.  So the retail drop is a … Continue reading