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This tag is associated with 3 posts

The Adaption Problem

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Over my years as a designer I’ve worked for all sorts of brands and market levels and regardless of the customer base, there is one reoccurring question I have been asked many times in terms of trends. My customers don’t like fashion or trends, why should I use them? Now the interesting thing here is … Continue reading →

The 1 Mistake that ALL Trend Predictors Make

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So you are probably saying to yourself that either you don’t make mistakes, or that there must be many. Well of course when you are starting out there will always be a few but these things can be tuned over time. Eventually you’ll learn where to look, what not to be fooled by and how … Continue reading →

The 5 Basics of Trend Prediction

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So to start the journey of learning how to predict trends, we should always start with the basics. Trend prediction really relies on 5 things that combine together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market. Each of them can be predicted in … Continue reading →