This category contains 12 posts

We’re Moving!!!!!!!

Hi Wonderful readers. This is a quick post to let you know at our posts are moving! YAY!! Yes we have our own site now covering all things Fashion Brand Building, including Trend Prediction which is one of my favourite topics. Come on over to the new site and follow along there. Hope to see … Continue reading

Styles Vs Trends Vs Unique 3 of 4

A unique fashion story Some time ago I shared a post about trends on a popular social networking site and had a number of interesting comments on the article. All were great comments and positive, except 1 which made me both laugh and in all honesty, despair a little. Now usually I’m not bothered about … Continue reading

Styles Vs Trends Vs Unique 2 of 4

We’re all individuals! Firstly, as we discussed previously, true uniqueness and individuality actually doesn’t exist. As humans, we long to be part of a larger group, or family of likeminded people through a hobby or some kind of interest. We seek out friends and colleagues who have some common ground so that we can talk … Continue reading

Styles Vs Trends Vs Unique 1 of 4

Style can sometimes be mistaken for a theme, and sometimes those who have a particular style can sometimes think that they are true individuals. There are sometimes however, times where themes or trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group than fashion, … Continue reading

So when is a trend NOT a trend?

So when is a trend, not a trend? It’s interesting to note that with the lifecycle of a trend, there is this wave of innovation, then uptake where others start to include it; then mass where at the top of the wave, everyone has that fabric / colour / trim etc…. ; and then the … Continue reading


An era is a period of time. You know that already, but depending on where you are in the world, the 40’s, 60’s or even 90’s mean something different to you all. So why is it that when we talk about an era in a trend capacity, everyone seems to know what you are talking … Continue reading

STERYOTYPES: The Culture controversy

STERYOTYPES: The Culture Controversy Stereotypical themes always make me smile somewhat and I always wonder what people think when they see their ‘culture’ made into a fashion trend. Well as much as you may sit there, scratching your head about the theme and the design elements used, because let’s be honest, I doubt anyone in … Continue reading


Sources of trend information vary mainly due to your own industry and I’m sure you’ll know or will have heard of the best ones for you. However many people only consider either websites or books when choosing the ones they need, so maybe it’s a great time to cover some of the many options that … Continue reading

Fashion Trends just aren’t for everyone! Well that’s the biggest load of ………

Ok so for those of you who don’t know. I am a specialised knitwear designer by day in the retail world. But I also quite like knitting as a hobby so occasionally, I do and attend few knitting shows [we’re talking the hobby one here not trade shows] just to see what’s happening in the yarn world … Continue reading

Long Vs Short: Length Does Matter….

There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you ever … Continue reading