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Vtrends

Vtrends has written 27 posts for trend prediction

We’re Moving!!!!!!!

Hi Wonderful readers. This is a quick post to let you know at our posts are moving! YAY!! Yes we have our own site now covering all things Fashion Brand Building, including Trend Prediction which is one of my favourite topics. Come on over to the new site and follow along there. Hope to see … Continue reading

The Adaption Problem

Over my years as a designer I’ve worked for all sorts of brands and market levels and regardless of the customer base, there is one reoccurring question I have been asked many times in terms of trends. My customers don’t like fashion or trends, why should I use them? Now the interesting thing here is … Continue reading

The changing landscape. Are your products coping?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an event … Continue reading

The Future of Fashion

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demanding … Continue reading

Styles Vs Trends Vs Unique 3 of 4

A unique fashion story Some time ago I shared a post about trends on a popular social networking site and had a number of interesting comments on the article. All were great comments and positive, except 1 which made me both laugh and in all honesty, despair a little. Now usually I’m not bothered about … Continue reading

Styles Vs Trends Vs Unique 2 of 4

We’re all individuals! Firstly, as we discussed previously, true uniqueness and individuality actually doesn’t exist. As humans, we long to be part of a larger group, or family of likeminded people through a hobby or some kind of interest. We seek out friends and colleagues who have some common ground so that we can talk … Continue reading

Styles Vs Trends Vs Unique 1 of 4

Style can sometimes be mistaken for a theme, and sometimes those who have a particular style can sometimes think that they are true individuals. There are sometimes however, times where themes or trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group than fashion, … Continue reading

So when is a trend NOT a trend?

So when is a trend, not a trend? It’s interesting to note that with the lifecycle of a trend, there is this wave of innovation, then uptake where others start to include it; then mass where at the top of the wave, everyone has that fabric / colour / trim etc…. ; and then the … Continue reading

STERYOTYPES: Era Specific

An era is a period of time. You know that already, but depending on where you are in the world, the 40’s, 60’s or even 90’s mean something different to you all. So why is it that when we talk about an era in a trend capacity, everyone seems to know what you are talking … Continue reading

The Biggest Event of the Year!

As we get faster and faster at producing ideas, services and products, people expect more and more. Retailers have to get the latest products faster and the world has more choice than ever before. But as fast as we move and as self-involved we get through the freedom of choice, one thing has never changed, … Continue reading