This is the worksheet for Long Vs Short: Length Does Matter
As you approach a new season and you are doing your preliminary research you can complete these questions to help organise and develop as you design, or if you are looking to sharpen your skills you can complete these questions before the new catwalk shows start.
Work through the following things:
- What are the current sources you are using? [only list those you actually use right now]
- Are all of these sources accurate and credible? Yes / No
- Are all of these sources relevant to you and your customer? Yes / No
[Go back and check each option you listed in question A1 for questions A2 and A3 ]
B: Lay all of these sources out in front of you.
- List the key elements of your personal industry that you need to look at in terms of trends?
- Can you see any recurring ……colours..…. across them all? [Insert each of the elements from question B1 into the question space provided for B2 eg colours]
- Is there any other sources of information you could be using for your industry that you have access to but don’t currently use? List them.
C: Go to these sources fro B3 and find the relevant information you need Now lay out these new sources alongside the original ones.
- Redo question B2. Does this change any of your answers? [Keep both sets of answers for later on]
- Which of these do you think will be long and short range trends?
If you need more information on what a long and short range trend is, you can find it by reading the article Long Vs Short: Length does Matter at the bottom of this post.
D: Now set this aside for now. As the season in your industry rolls around, go down your list and see if any of your long and short range ones were correct.
- What predictions were correct?
- What predictions weren’t correct?
- Which ones were partly correct?
- Were there elements of each of your D1 trends that were correct? Like a shape, Print etc? [Remember to insert your industries elements]
- Find your answers for B2 and C1. Can you see any differences now between the quality of your sources or which ones are more reliable?
- How could you have prepared to move more quickly on the elements you missed?
It’s important to remember that you will not be able to tell categorically that all of your sources are either good or bad in one season. Over time you will learn to either trust or not trust their information. It’s also important to know that you will not be able to do this in one season either. Learn to measure and assess your own gut feelings and decisions.
Can you remember ignoring a poster? Magazine editorial? News article? Event? That may have altered your opinion?
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- Long Vs Short: Length Does Matter…. (trendprediction.wordpress.com)
- Not all cities are created equal! The trend paradox… (trendprediction.wordpress.com)