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Move On

The ‘Move On’ process is not really a complicated one, but it’s a cycle that continuously overlaps and of course there are many trends at many different stages at once. The process starts out with an innovation by a designer or a initial trend theme. Whilst they are concentrating on their main catwalk show theme, … Continue reading

The 5 Basics of Trend Prediction

So to start the journey of learning how to predict trends, we should always start with the basics. Trend prediction really relies on 5 things that combine together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market. Each of them can be predicted in … Continue reading

The Beginning of Trend Prediction

Hi All. Just to let you know I’ve been trying to let people know we were here as a blog and now that we have a few people following either the blog or our facebook page, ( https://www.facebook.com/TrendPrediction )  now is the time to start. I write most mainly at the weekends, so starting this weekend, I’m … Continue reading

Trial Drops help test your trend prediction

‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. You are probably wondering what this has to do with trends?  Well every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand.  So the retail drop is a … Continue reading

Trickle-Down Theory

The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time, we’re talking about the turn of the 20th century, the ‘social classes’ was … Continue reading

The Blue Sweater Irony

When looking through some notes on what I wanted to show at my trend seminar coming up in July, I suddenly remembered a day back in 2006 when my friend and I were a bit bored and decided to go and see the film The Devil Wears Prada. My friend, not being in the business, asked … Continue reading